Home       Technology / Education       Events & News       Archives       Designs

Despite the current economic challenges facing businesses as a result of the global COVID-19 pandemic, Damas Jewellery continues to add retail locations to its extensive portfolio of over 200 retail stores across the GCC region.

The company opened two new stores in the UAE this week, one in Abu Dhabi, Hamdan Street on May 18th and one in the new Dubai Festival Plaza mall on May 20th. The Abu Dhabi, Hamdan Street store represents a significant expansion and full renovation of a previous store that nearly doubles the size of that store location. The Dubai Festival Plaza store is an entirely new store location for Damas.

Both stores feature the new store concept and brand image which was first unveiled in the Damas flagship boutique in Dubai Mall at the end of 2018, and which is being rolled out across the Damas store portfolio through continuing renovations of existing stores.

Damas plans to continue investing in further store renovations throughout this year while also opening new store locations, with a further five new stores currently planned to open in 2020 across the GCC region.